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Impact of Strategic Communication Approaches on Students Learning and Development at Akwa Ibom State Polytechnic

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Authors: Emem U. Okon1, Adekunle B. Ewaoyenikan2, Patrick D. Udo3

Abstract

This study investigates the impact of effective communication strategies on student learning and development at Akwa Ibom State Polytechnic, Ikot Osurua. While existing research highlights the importance of communication in education, there is a notable gap in understanding how these strategies specifically influence student outcomes in Nigerian polytechnics, particularly in technical education settings where practical skills development is paramount. The research examines the relationship between communication strategies and student academic performance, explores the influence of interpersonal communication on skills acquisition, and evaluates the role of institutional communication in enhancing student engagement. Using a descriptive survey design, data were collected from 367 students selected through stratified random sampling from a population of 4,567 students. The study employs a structured questionnaire with a reliability coefficient of 0.87. Analysis of the data reveals significant positive correlations between strategic communication approaches and student learning outcomes. The findings indicate that institutional communication strategies received a mean score of 3.68, interpersonal communication techniques scored 3.71, and structured communication protocols averaged 3.60, all indicating positive implementation levels. The results demonstrate that while the institution maintains effective communication frameworks, there are areas requiring enhancement, particularly in administrative responsiveness and protocol enforcement. Based on these findings, the study recommends developing a comprehensive communication framework that integrates both traditional and digital channels to enhance student academic performance and engagement. Additionally, faculty members should receive specialized training in advanced interpersonal communication techniques to better facilitate skills acquisition, while the polytechnic should establish structured institutional communication protocols with regular feedback mechanisms to ensure effective student engagement. The study enhances understanding of communication dynamics in Nigerian technical institutions and offers evidence-based recommendations for improving communication strategies in polytechnics.

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