Author: Uduak M. Iwok
Abstract
This study investigates the influence of public perception on media coverage of corporate disputes and its impact on organisational reputation among selected corporate brands in Akwa Ibom State. Using a primary data collection method, the study employed online surveys and structured questionnaires distributed to 177 respondents across six corporate brands—two each from the three senatorial districts of the state. A snowball sampling technique was used to identify participants with exposure to corporate media issues. Guided by Framing Theory and Reputation Management Theory, the research explored how public perception shapes media narratives, the effect of such coverage on corporate image, and the strategies organisations deploy during reputational crises. Findings revealed that public perception significantly influences how the media frames corporate disputes, and that negatively framed reports have a lasting impact on an organisation’s reputation. Media reports and social media discourse were identified as key factors shaping public opinion. Based on these findings, the study recommends transparent and timely communication, proactive media engagement, continuous reputation tracking, and stakeholder education as key strategies for managing public perception and safeguarding organisational credibility.
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