Author: Idongesit M. Ashameri
Abstract
This study investigates how the Nigerian mass media framed the sexual harassment allegations involving Senate President Godswill Akpabio and Senator Natasha Akpoti-Uduaghan, with a focus on the implications for public perception and national reputation. Anchored in framing theory and agenda-setting theory, the study adopts a qualitative content analysis approach, examining how various media outlets employed specific narrative frames such as victimisation, political manipulation, gender dynamics, institutional accountability, and sensationalism. The findings reveal a deeply polarised media landscape, where framing choices not only influenced public opinion but also shaped discourse around governance, justice, and gender in the public sphere. Sensationalist and biased reporting were found to exacerbate political tensions and contribute to Nigeria’s reputational vulnerabilities both domestically and internationally. The study concludes by emphasizing the need for ethical journalism, balanced reporting, and strategic communication by public officials to mitigate reputational damage and foster trust in democratic institutions.
?tmstv=1749368928&v=239 Download “Reputation Management in the Public Sphere Evaluating Media Narratives on the Akpabio-Akpoti-Uduaghan Saga” Reputation-Management-in-the-Public-Sphere-Evaluating-Media-Narratives-on-the-Akpabio-Akpoti-Uduaghan-Saga.pdf – Downloaded 11 times –