Journal of Strategic Public Relations and Communication (JSPRC)
Volume 1, Issue 1 – May, 2025. This is the full maiden edition of the JSPRC Journal. Feel free to download.
Citizen Engagement Through Direct Feedback: A Case Study of the Akwa Ibom Info Hotline as a Strategic Public Relations Tool
Author: Ini Ememobong Abstract This study examines the effectiveness of the Akwa Ibom State Information Hotline (070000000001) as a citizen engagement tool and public relations strategy. Implemented in 2020 to address security challenges and enhance government-citizen communication,… Citizen Engagement Through Direct Feedback: A Case Study of the Akwa Ibom Info Hotline as a Strategic Public Relations Tool
Strengthening Police-Public Relations for Effective Security in Akwa Ibom State
Author: Baba M. Azare Abstract This study investigates the relationship between police-public relations and security effectiveness in Akwa Ibom State, Nigeria. It highlights the critical role of effective communication, mutual trust, and community collaboration in… Strengthening Police-Public Relations for Effective Security in Akwa Ibom State
Social Media and Public Relations Strategies in Select Banks in Benue State, Nigeria
Authors: Emmanuel Omula and Manasseh Umoette Abstract The study “Social media and public relations strategies in select banks in Benue State Nigeria”, sought to find out, the public relations activities that social media were used… Social Media and Public Relations Strategies in Select Banks in Benue State, Nigeria
Case Studies in Cross-Cultural Communication in Global Public Relations
Authors: Bridget C. Onochie1 and Achilleus-Chud Uchegbu2 Abstract This case study examines the role of cross-cultural communication in shaping effective global public relations strategies, focusing on the interplay of cultural sensitivity, local context, and adaptive… Case Studies in Cross-Cultural Communication in Global Public Relations
Evaluation of Social Media Strategies of Public Relations Units of Tertiary Institutions in Akwa Ibom State
Authors: Okon E. Udoyo1, Kufre J. George2, Samuel A. Etifit3 and Christian U. Egeh4 Abstract The aim of this study was to investigate and evaluate the social media strategies of public relations (PR) units of… Evaluation of Social Media Strategies of Public Relations Units of Tertiary Institutions in Akwa Ibom State
Reputation Management in the Public Sphere: Evaluating Media Narratives on the Akpabio-Akpoti-Uduaghan Saga
Author: Idongesit M. Ashameri Abstract This study investigates how the Nigerian mass media framed the sexual harassment allegations involving Senate President Godswill Akpabio and Senator Natasha Akpoti-Uduaghan, with a focus on the implications for public… Reputation Management in the Public Sphere: Evaluating Media Narratives on the Akpabio-Akpoti-Uduaghan Saga
Beyond Arms and Armaments: Resolving Nigeria’s Insurgency Crisis through Strategic Public Relations
Authors: Umoh J. Umoh1, Idorenyin Ekanem2, George N. Brown3, Ifeanyi M. Nwokeocha4 Abstract Since the first known manifestation of insurgency in Nigeria credited to a university student of Niger Delta extraction, Isaac Japer Adaka Boro… Beyond Arms and Armaments: Resolving Nigeria’s Insurgency Crisis through Strategic Public Relations
Public Relations and Organisational Responses to Public Criticism on Social Media: A Study of Select Organisations in Akwa Ibom State
Author: Edet Abia Abstract This study investigates the role of public relations (PR) strategies in managing social media criticism, focusing on organisations in Akwa Ibom State, Nigeria. Using a sample size of 97 respondents, including… Public Relations and Organisational Responses to Public Criticism on Social Media: A Study of Select Organisations in Akwa Ibom State
Impact of Strategic Communication Approaches on Students Learning and Development at Akwa Ibom State Polytechnic
Authors: Emem U. Okon1, Adekunle B. Ewaoyenikan2, Patrick D. Udo3 Abstract This study investigates the impact of effective communication strategies on student learning and development at Akwa Ibom State Polytechnic, Ikot Osurua. While existing research… Impact of Strategic Communication Approaches on Students Learning and Development at Akwa Ibom State Polytechnic
Public Relations and Motorists’ Perception of Federal Road Safety Corps’ Operations in Akwa Ibom State
Author: Daniel E. Eshett Abstract This study examines the role of public relations (PR) strategies in shaping motorists’ perception of the Federal Road Safety Corps’ (FRSC) operations in Akwa Ibom State, Nigeria. Using a qualitative… Public Relations and Motorists’ Perception of Federal Road Safety Corps’ Operations in Akwa Ibom State
Innovations in Stakeholder Engagement and Reputation Management in the Oil and Gas Industry in Nigeria
Authors: Idorenyin P. Ekanem1, Umoh J. Umoh2 and Ita Oyokunyi3 Abstract The management of stakeholders’ expectations and interest through effective communication is a recipe for attainment of organisational goals and enhancing reputation of brands in… Innovations in Stakeholder Engagement and Reputation Management in the Oil and Gas Industry in Nigeria
Public Relations Strategies and Student Protests Management in Selected Nigerian Tertiary Institutions
Authors: Adebusuyi O. Adedotun1, Akindutire S. Ayomide2, Aribisala T. Moyinoluwa3 and Godsgift E. Dada4 Abstract This study examines the influence of Public Relations (PR) strategies on student protests in Nigerian tertiary institutions, focusing on Adekunle… Public Relations Strategies and Student Protests Management in Selected Nigerian Tertiary Institutions
Ethics and Public Relations Practice in the Era of Digital Media
Authors: Ifeanyi M. Nwokeocha1, Esther G. Ntegwung2, Uwem A. Akpan3, & Umoh J. Umoh4 and George N. Brown5 Abstract This study delves into the complex relationship between ethics and public relations practice in the age… Ethics and Public Relations Practice in the Era of Digital Media
Influence of Public Perception of Media Coverage on Corporate Disputes among Select Brands in Akwa Ibom State
Author: Uduak M. Iwok Abstract This study investigates the influence of public perception on media coverage of corporate disputes and its impact on organisational reputation among selected corporate brands in Akwa Ibom State. Using a… Influence of Public Perception of Media Coverage on Corporate Disputes among Select Brands in Akwa Ibom State