Authors: Okon E. Udoyo1, Kufre J. George2, Samuel A. Etifit3 and Christian U. Egeh4 Abstract The aim of this study was to investigate and evaluate the social media strategies of public relations (PR) units of… Evaluation of Social Media Strategies of Public Relations Units of Tertiary Institutions in Akwa Ibom State
Author: Idongesit M. Ashameri Abstract This study investigates how the Nigerian mass media framed the sexual harassment allegations involving Senate President Godswill Akpabio and Senator Natasha Akpoti-Uduaghan, with a focus on the implications for public… Reputation Management in the Public Sphere: Evaluating Media Narratives on the Akpabio-Akpoti-Uduaghan Saga
Authors: Umoh J. Umoh1, Idorenyin Ekanem2, George N. Brown3, Ifeanyi M. Nwokeocha4 Abstract Since the first known manifestation of insurgency in Nigeria credited to a university student of Niger Delta extraction, Isaac Japer Adaka Boro… Beyond Arms and Armaments: Resolving Nigeria’s Insurgency Crisis through Strategic Public Relations
Author: Edet Abia Abstract This study investigates the role of public relations (PR) strategies in managing social media criticism, focusing on organisations in Akwa Ibom State, Nigeria. Using a sample size of 97 respondents, including… Public Relations and Organisational Responses to Public Criticism on Social Media: A Study of Select Organisations in Akwa Ibom State
Authors: Emem U. Okon1, Adekunle B. Ewaoyenikan2, Patrick D. Udo3 Abstract This study investigates the impact of effective communication strategies on student learning and development at Akwa Ibom State Polytechnic, Ikot Osurua. While existing research… Impact of Strategic Communication Approaches on Students Learning and Development at Akwa Ibom State Polytechnic
Author: Solomon S. Kwakfut Abstract In a quest to examine the professionals’ capacity for Metrics and Evaluation (M&E) in Public Relations practice in Nigeria, this study investigated the phenomenon through survey method, purposively sampling 314… Appraising Public Relations Professionals’ Capacity for Deploying Programming Metrics and Evaluation in Abuja, Nigeria